At KC Flowers Hove, we work hard to understand, monitor and explore the exciting, ever-evolving variety of flowers and plants that are available in a global marketplace.
It’s our business to know who buys flowers, for whom, why and when
We watch industry and consumer trends, and plan for the seasonal occasions and local events where flowers take centre stage.
Our Marketing and Research Team works closely with partners right across the Dutch Flower Group, gathering the data we need to inform category development initiatives for our consumers..
We watch industry and consumer trends, and plan for the seasonal occasions and local events where flowers take centre stage.
Our Marketing and Research Team works closely with partners right across the Dutch Flower Group, gathering the data we need to inform category development initiatives for our consumers.
Market Data
We use weekly market data to compare product mixes, quality, packaging, number of SKUs, Promotional activity for our customers versus their Competitors
Gap Analyses
We regularly undertake Gap Analyses to identify commercial opportunities within gaps in customer ranges and summarise changes in the marketplace so Retail Category Teams can respond.
